THE DECISION TO REBRAND

This year Lina Welle Photography turned three!  I've been Blessed to have a wonderful year full of new experiences, but most of all the growth of my business. As most of us do at the end of each year, whether it is personal or professionally speaking, we look back at the goals set at the beginning of the year to see how we fared.

Even though there were many things I wasn't able to accomplish, there were others I didn't plan for which came to fruition.


Things I set out to do, but didn't accomplish:

  • Meet and network with other photographers.  
  • Blog at least once a week.
  • Give the gift of family portraits to women at a homeless shelter a good friend works for.
  • Be a part of Help Portrait
  • Deliver wedding photos in a week.
  • Read one book a month.

It's always hard to look back and see the things you set out to do, and while I feel disappointed that I wasn't able to get these things that were important enough to set in the "goal" category for the year, I did accomplish some great things:

  • Photographed two weddings; a newborn session and two boudoir sessions (I had never done either of them before) which allowed me to grow as an artist.
  • Captured a surprise engagement on the beach, where I had nowhere to hide and was using a telephoto lens.  If you saw me, you would have thought I was a theater major because of the all the improv in order to go unnoticed.
  • Bought a 35mm film camera (and used it for a few sessions)
  • Did a mentorship session with a photographer whose work I admire in Winter Park, Florida.
  • Took two intensive courses on photographic consistency and posing with photographer Katelyn James (who is a wedding industry rock star). 
  • Found a fabulous assistant, who happens to be a very talented photographer, and has become a dear friend.  He’s responsible for my new headshots.
  • Maintained our date nights as planned.  No room for compromise there! 

These were pretty great accomplishments, but the one thing I wasn’t planning on was rebranding. I was very happy with my website and logo (which my dear friend Nancy designed for me), it had grown on me and a lot of my clients often complimented my butterfly logo.  But, I knew it was time for my business presence to match the growth of the past three years.  

REBRANDING WAS THE NATURAL NEXT STEP

Nowadays, you can have a beautiful portfolio, but if you don't have a brand and website to showcase/match your work, you have little credibility in whatever industry you are a part of.  With photographers (or as some people call us, creatives), you have to find a way to set yourself apart, to stand out from the sea of photographers. 

In September, I came across the beautifully curated Instagram feed of Emma Rose Company. Emma, a photographer based out of Washington state, is not only a talented photographer, but she also is a gifted graphic designer.  After visiting her website and seeing her portfolio, I knew she was the person to help me take my business branding to the next level.

It was a very interesting process, having to answer some tough questions that make you analyze who you are, not only as a photographer, but as the person who is behind the lens. The biggest takeaway from the process was to trust the person you hire to do the job you cannot do.  I thought I knew what I wanted, but it wasn't until I let her take complete control of her vision for the website that I was able to see it all come together.  

Emma exceeded my expectations!  I am so proud of the logo and website she was able to design for me.  It truly represents me -right now- at this stage of my life and my business, but it's also a design I can grow with.  I highly recommend her to any creative looking to rebrand and I’m truly enjoying all the beautiful logos and websites she continues to create.

MY NEW LOGO

 It truly represents my brand along with the navy (which is my favorite color) and gold palette makes it classic and elegant.

 
 

Here are some of the new elements of my new site: 

NEWSLETTER

No spam allowed!  Being a part of my mailing list will give you access to information regarding sessions, travel, as well as photography tips and tricks.  This will be sent out monthly basis.  The links to join are located on the bottom of the Home page as well as in the Blog section.

 
 

FAVORITE THINGS

I’ve visited hundreds of photography websites and always love reading what other photographers like to see what we have in common.  So, I knew I wanted to include my own list of favorite things on my new site. This can be found on the About section of the site.

 
 

KIND WORDS

It’s such an honor to receive feedback from my clients’ experience.  To me, the way they feel during their session is as important as the pictures I’m capturing.  I love the connection with my clients.  It is my belief that  anyone can take a good photo, but not everyone can give clients an experience that they will remember for years to come.  You can find a link in the footer of every page as well as on the bottom of the Contact page.

 
 

PORTFOLIO

Updated with photos taken during this past year to showcase the different types of photography I love doing. I also was able to create a gallery for my personal work, which includes landscape photos of places I visited in the past couple of years. 

Next week I'll share my goals for 2017, that way I feel a stronger sense of accountability having all of you cheer me on.

Grateful for all of you!